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Introducing Beer Bigwig

Craft Beer Consulting

A knowledgeable and respected beer enthusiast, homebrewer, judge, educator & consultant who can help you make better decisions about beer. Whether you’re an investor, an owner, a brewer, a server or a drinker, the Beer Bigwig can help.

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Beer Bigwig Services

Business Meeting


Combining his extensive craft beer knowledge with over 20 years experience as a management consultant, Martin is ideally-positioned to provide business-savvy advice to companies both small & large within the beer sector.


Whether you’re a bar or restaurant wanting a beer list curated & maintained, or planning an event like a food & beer matching dinner or a beer festival,
Martin can bring his expertise to bear in a one-off or ongoing engagement.


People love to drink craft beer, and they get even more enjoyment out of it if they learn something at the same time. Martin runs small-group tastings which educate people in a fun & approachable way while they enjoy a few beers. This is great for corporate entertainment or for tour groups (e.g. from cruise ships).



Knowledgeable bar staff are a vital part of a successful bar business. Having worked behind numerous bars, Martin knows what it’s like and can put together a training programme for your bar.

Judging & Analysis

As one of a small number of Beer Judge Certification Programme (BJCP) Certified judges in New Zealand and veteran of judging many homebrewing competitions, Martin has the palate and experience to provide accurate & valuable feedback on your beers.

Speaking Engagements

If there’s one thing Martin likes doing more than drinking great beer, it’s talking about it! He is an engaging & easygoing speaker on a wide range of beer-related subjects and would love to be a speaker or Master of Ceremonies at your event.

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